Who we are
This website is run by Alin Alpin Ltd, trading as Alin Alpin Pools, a company registered in England and Wales (company number 07830132). Our registered office is 116 Matlock Crescent, Cheam, Sutton, SM3 9SN.
We're the controller of the personal information described in this notice. If you have any questions about it, email alin@alpinpools.co.uk or call 020 3985 5550.
What we collect
When you send us an enquiry through our quote or contact forms, we collect:
- your name, email address and phone number
- the postcode of your project
- what you're planning, your rough timescale and budget, and anything you tell us in your message
When you call or email us, we keep a record of the conversation and any details you share, such as photos, measurements or plans of your property.
When you use the website, we record which pages are visited, which buttons are clicked and how far people get through our forms. We also record which advert or website sent a visitor to us, including campaign tags and the click reference an advertising platform adds to the link. We use this to understand what's working. It isn't used to build a profile of you.
How we use it
- to reply to your enquiry, arrange a site visit and prepare a quote
- to carry out and look after the work if you go ahead
- to keep records we're required to keep, for example for tax and warranties
- to see which pages and adverts bring us enquiries, so we can improve the website and spend our advertising budget sensibly
We don't sell your information, and we won't send you marketing emails unless you've asked us to.
Our lawful basis
Under UK data protection law we need a lawful basis for using your information. Ours are:
- Taking steps before a contract, and carrying out a contract: when you ask for a quote and when we do the work.
- Legal obligation: for records we must keep by law.
- Legitimate interests: for replying to general enquiries, and for understanding how our website and adverts perform. We keep this to what we need and you can object at any time.
- Consent: where we ask for it, for example before sharing advertising data. You can withdraw consent whenever you like.
How long we keep it
- Enquiries that don't go ahead: 2 years, then deleted.
- Customer and project records: 6 years after the work, or until the longest warranty ends if that's later, for tax, warranty and insurance purposes.
- Website statistics: 26 months, kept without names or contact details.
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct anything that's wrong
- ask us to delete your information, or to stop or limit how we use it
- object to us using it on the basis of legitimate interests
- ask for your information in a format you can take elsewhere
- withdraw consent at any time, where we rely on it
To use any of these rights, email alin@alpinpools.co.uk. We'll reply within one month.
Complaints
If you're unhappy with how we've handled your information, please tell us first and we'll try to put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
We'll update this page if anything changes. The date at the top shows when it was last updated.